I myself being highly qualified and have the right set of knowledge and capability still finds it difficult to professionally and personally excel , everyday seems kind of a hustle for even as simple as survival. Its just not me but observed many times that people value other traits such as confidence and personality over knowledge, take for example prime minister Narendra Modi, his charisma and larger than life personality hides the fact he is biased towards a certain community and religious group, which otherwise would have been deteriorating to someone's image. I think its part of human nature to not look beyond what is obvious. How many times have you befriended someone due to their intellect? Even when it comes to choosing partner most would prefer looks or confidence over intelligence.
Well my reason to rate confidence higher than knowledge is because confidence seems to attract people more easily towards you, it can also help you easily influence others and it also make you emotionally strong. I am not advocating that one should only work in their confidence and completely ignore sharpening your knowledge or skills, knowledge does have its importance, but if given an option to choose between the two, I might go for confidence.
I am 32 years old but feels like missing the right level of confidence that a person of my age should have. Most of our confidence comes from how financially strong we are, or how attractive we look. Cosmetics companies have established a billion dollar market out of young men and women desires to look attractive. Now its hardwired in our brain that good looks equal to more confidence. But I wish that it was knowledge or inner strengths that fueled our confidence.

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